About Tom Bates, CSE
Certified SEO/SEM Strategist | Google Ambassador | Affordable Digital Growth Expert
In a world where search visibility can make or break a business, Tom Bates, CSE stands out as a results-driven SEO and SEM expert who brings enterprise-level strategy to small and mid-sized businesses—at a price that makes sense.
As a Certified Search Expert (CSE) and recognized Google Ambassador, Tom has spent over a decade helping Dallas-based businesses cut through the noise, drive qualified traffic, and convert visitors into paying customers—without paying bloated agency fees.
A Career Built on Results
Tom’s digital journey began in the early 2000s, rooted in technical web development and IT consulting. It didn’t take long before he noticed a recurring pattern: great businesses with solid websites were going unnoticed because they lacked one thing—visibility.
Frustrated by overpriced, one-size-fits-all marketing “solutions,” Tom committed to learning and mastering the full spectrum of SEO and search marketing. Through years of hands-on optimization, continuous training, and advanced certifications, he has built a reputation for delivering real results with full transparency.
Now, as a Google-Certified Professional and Google My Business (GMB) optimization Expert, Tom brings enterprise-caliber strategy to the local level—offering businesses a smarter, more affordable way to compete online.
What Makes Tom’s Team Different
Certified & Credible
CSE: Certified Search Engine Optimization Specialist
Google Ads & Analytics Certified
Google Business Profile Optimization Expert
Official Google Ambassador — selected for deep community knowledge and commitment to digital best practices
Affordable, Data-Driven SEO & SEM
Tom believes cost should never be a barrier to growth. Whether you’re a startup, solo entrepreneur, or established business looking to scale, he creates custom, ROI-focused SEO/SEM campaigns that meet your goals—without inflating your budget.
Dallas-Focused, National Reach
Based in Dallas, Tom understands the local landscape—and how to position your business both locally and nationally through targeted search marketing strategies.
Human-Centered Service
No jargon. No upsells. Just honest communication, monthly reporting, and real performance metrics you can understand.
Core Services
Search Engine Optimization (SEO)
Technical SEO Audits
Keyword Research & Mapping
Local SEO (Google Maps + Business Profile Optimization)
On-Page & Content Strategy
Link Building with White-Hat Tactics
SEO for Mobile & Site Speed
Search Engine Marketing (SEM)
Google Ads Campaign Setup & Management
PPC Strategy + Conversion Tracking
Smart Budget Allocation & Bid Optimization
Retargeting & Local Campaigns
Landing Page Design & A/B Testing
Let's Grow, Without Overpaying
At the heart of Tom’s approach is a simple belief: You shouldn’t have to choose between expert-level marketing and affordability.
If you’re tired of empty promises and bloated retainers, it’s time to work with someone who delivers clarity, accountability, and results.
Tom Bates, CSE – Where proven SEO/SEM strategies meet approachable pricing, personal service, and measurable growth.